Ideal Customers is a fractional sales consultancy that partners with startups and growth‑stage companies to define their ideal customer profile (ICP), craft go‑to‑market strategies, and execute repeatable processes that drive sustainable revenue.
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Our flexible services combine strategic sales leadership with hands‑on execution. Whether you need help building a playbook, filling the pipeline or improving your CRM, we have you covered.
Outbound, inbound and full‑cycle selling to engage prospects and close new business. From prospecting to negotiation, we get into the trenches and sell alongside your team.
Codify your sales motion with a tailored playbook. We document messaging, buyer personas and best practices so your team can reproduce wins again and again.
Optimize your CRM setup and build dashboards for forecasting and visibility. Clear reporting turns pipeline chaos into revenue predictability.
Receive strategic input on go‑to‑market approach and sales hiring. We help you identify the right channels and roles to accelerate growth.
Choose the level of support that fits your stage and budget. All packages include a monthly retainer plus a performance‑based commission on new business.
| Package | Retainer | Commitment | Commission | Best For |
|---|---|---|---|---|
| Lite | $5,000 / mo | ~8 hrs/week | 7% | Tactical help closing deals and outreach |
| Core | $8,000 / mo | ~15 hrs/week | 5% | Strategy & execution, CRM and playbook work |
| Embedded | $12,000 / mo | ~20 hrs/week | 3% | Full GTM buildout and internal coaching |
Commission applies to closed/won new business revenue and is paid upon collection. Retainers are billed monthly, net 15. Custom engagements available upon request; cancel anytime with 30‑day notice.
Fractional sales leadership bridges the gap between founder‑led selling and hiring a full‑time VP. If any of these sound familiar, we should talk.
You’ve closed some deals but growth is sporadic and founder‑led. We turn scattered wins into a repeatable system.
A full‑time VP is expensive when your motion isn’t dialed in. Fractional leadership gives you executive firepower without a $300K salary.
Forecasting is fuzzy, CRM is underused and deal velocity is slow. We bring structure, process and accountability — fast.
You need more than advice; you need someone to talk to customers, close deals and build your GTM while doing it.
A junior AE without a process often churns. We build the right motion so your first rep inherits a tuned machine.
For companies seeking deeper engagement, we offer a la carte services that expand your sales capacity.
Let’s explore whether a fractional sales engagement makes sense for your stage. Use the form below to send us a message or reach out directly through the links provided. We’d love to hear your story.